Who We Are

Lynsi Eastburn, BCH creator of HypnoFertility


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Rachel Cook, CH


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Sherrie Martin, CH


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Lynsi Eastburn, BCH


Founder of HypnoFertility®

Lynsi Eastburn, MA is a registered psychotherapist, NGH Board Certified Hypnotherapist and Certified Instructor. She is a Summa Cum Laude graduate of Regis University. She holds a BA and MA in English, and a BS and MA in psychology and depth psychology respectively. Lynsi is a member of the honor society Alpha Sigma Nu. She is a lifelong learner and continues to enjoy the study of Neuro-Psychology.   

Lynsi runs a full-time private practice with a global clientele (in-office, Skype, and phone sessions available), and a National Guild of Hypnotists hypnosis training center with her husband, Drake. She is co-owner and instructor of the Eastburn Institute of Hypnosis and Eastburn Hypnotherapy Clinic in Colorado, and an adjunct faculty member of several hypnosis organizations.

Lynsi has been featured nationally on Lifetime Television Network, ABC and CBS News, on national and international radio programs including KOSI After Dark, and has been a guest on Toronto’s Breakfast Television and Canada’s At Home morning show. Some of her print media interviews include the Denver Post, Rocky Mountain News, Cosmopolitan Pregnancy Magazine, and Conceive Magazine.   

Publications & Awards

Lynsi is the creator of HypnoFertility®—a program based on clinical experience gleaned from thousands of clinical hours in her Colorado private practice and training school—and she has taught her methods internationally. 

Lynsi has won many awards for her groundbreaking work in the field of hypnosis and infertility. She was the recipient of the 2005 Hypnosis Research Award from the National Guild of Hypnotists and the Education & Literature Award from the HypnoBirthing Institute. Lynsi and Drake were the first couple to ever be featured on the cover of The Journal of Hypnotism (December 2009), and in 2015 was inducted into the esteemed Order of Braid Council , NGH, in recognition of "a lifetime of outstanding achievement, dedication, and service."  

Lynsi is the author of It’s Conceivable!—Hypnosis for Fertility, an unprecedented book chronicling various success stories of her private clients. Her second book, The 3 Keys to Conception  — Pregnancy Against All Odds, documenting the evolution of her work, was released in February 2013. The second edition of It's Conceivable! was released in the summer of 2017.

In 2016, Lynsi completed her formal research study of hypnosis as a viable treatment for infertility. The results of her research have been published in the second edition of It's Conceivable! and in various other publications.

Lynsi's books and research are currently being translated into Hebrew, German, Japanese, and Spanish.

Personal Life

Originally from Toronto, Canada, Lynsi currently lives in Colorado with her husband Drake, dog Boo Radley, and her newest rescue dog Pyewacket.
Lynsi has two sons who are the light of her life and the reason she is so dedicated to helping women have their babies. 

Lynsi loves to read, to explore and enjoy meditative practices, and she loves animals. She spends a few hours each week walking and caring for dogs at the local animal shelter. 

Rachel Cook, CH


Rachel Cook is a Registered Psychotherapist with the State of Colorado, and a National Guild of Hypnotists Certified Hypnotherapist. She is a Certified HypnoFertility® Therapist, and a Hypnotherapy Instructor with the Eastburn Institute of Hypnotherapy. Rachel has made a career out of de-stressing people. She is a self-proclaimed recovered stress-addict who used to suffer from anxiety attacks. After years of using a variety of tools to change her response to stress, she discovered hypnosis to be the most powerful antidote to stress she had ever encountered. 

For more than 16 years, Rachel has been helping people to create possibility and freedom in their lives. Where once they’d experienced restriction, limitation, and pain, with her professional assistance, Rachel’s clients have attained renewal, determination, and confidence.   

Rachel has a passion for women’s empowerment. She specializes in helping women to liberate themselves and their lives—to discover their inner light, inner genius, inner brilliance. Her philosophy is that we are all absolutely fabulous, brilliant, and wonderful, but sometimes our inner light is dimmed by false notions about ourselves, toxic beliefs, stress, fears, overwhelm, and trauma. When we clear that away, our true, authentic brilliance shines through, and the whole world benefits. When a woman empowers herself, the ripples to everyone in her world are profound.

Rachel is a Colorado native. She is happily married to her best friend Frank, a musician. Though they met back in high school, it took them another decade-plus to have their first kiss. Once they did, it was love at first kiss.  

Sherrie Martin, CH


Sherrie Martin MS, CH is a Registered Psychotherapist in Colorado, a Certified Hypnotherapist through the National Guild of Hypnotists and one of only 13 Premier HypnoFertility® therapists worldwide. Sherrie has also helped many clients find their “special thing!” In addition to fertility, she works with those looking to relieve stress, increase confidence, attract what they want in their life, and get rid of what they don’t want. She’s also a former Speech-Language Pathologist and has worked in the medical field with neurologically impaired patients. Her love of neuroscience and her past experience has helped to make Sherrie “tuned-in” to her clients’ needs. 

Sherrie has her own story being on the receiving end of HypnoFertility®. As is the case with many women, Sherrie was focusing on her career and waited a while to try to conceive. After the stress of two failed rounds of IVF, with only one more planned, she decided to look for a hypnotherapist to help her enhance her fertility. Rather than an everyday hypnotherapist, Sherrie was thrilled to discover the HypnoFertility® specialty and immediately made an appointment with its creator Lynsi Eastburn. She could “see” her baby in her mind, she just needed a bit more guidance and training to get him from her mind and into her arms.

With the help of Lynsi and HypnoFertility®, that final round of IVF was all she needed. Sherrie conceived, felt confident and calm throughout her pregnancy, and was able to work up until the day she gave birth to her little man. She soon realized she wanted to dedicate her life to helping other's in the same way. Every time she looks at her little guy, Sherrie is still in awe of the power of these techniques that so often result in such positive changes to a person's life.